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Importance of Social Media Presence for Ecommerce Businesses in 2021
电子商务、市场营销

Importance of Social Media Presence for Ecommerce Businesses in 2021

2021年7月12日, 5分钟读.
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在社交媒体上露面已经不再是一个有争议的问题, 但对所有品牌来说都是理所当然的, 无论是商业模式还是行业. 在这篇文章中, we’ll show you 3 major benefits of using social media and how it can transform your eCommerce business.

The opportunities are endless, which can make opening a business profile on social media daunting. This is why we focused on the most important steps you need to take in order to reap the benefits of digital communities and being present online in this shape and form.

2021年,对品牌知名度的定义发生了变化

品牌意识对所有企业都很重要, 不管他们在市场上有多强大. 这不仅仅是顾客在货架上认出你的产品. Nowadays, brand awareness means making sure that your customers identify with your brand.

People want to be reflected in the brands they consume and more importantly, they want the brands to align themselves with their values and beliefs. The time of brands being apolitical and silent on social issues is behind us and this is where social media shines.

手拿铅笔在笔记本电脑屏幕上工作

它可以让品牌和他们的受众直接沟通, 在实时, 没有第三方参与. 品牌不再销售产品, 他们卖生活方式, 那些拥有或渴望拥有这些生活方式的人, want brands to use their influence and speak up when an injustice is brought to light.

Social media helps brands craft their stories and give a new level to storytelling. Brands can show all the behind-the-scenes processes and explain how they acquire materials, 测试服务, 回馈他们的社区. Opening up about the processes that your audiences weren’t privy to before has become the new norm.

Seeing how brand awareness entails a lengthy and consistent process, social media is a great platform for building awareness with your audience. Post about your products and services on multiple channels and reach a wider audience all while building on your previous posts, 塑造一个关于你的品牌的故事.

For an even greater impact, you can try your hand in influencer marketing. 有影响力的人可以帮助你接触到不同的受众, who aren’t necessarily wide but more narrowed in around your industry and type of products, 对任何品牌来说,哪一个才是大的胜利.

低投资可以让你快速增加收入

广告牌, 电视广告和公关文章仍然很贵, all while not providing you with any type of feedback on how many people saw or interacted with your ad. 此外, 这些类型的广告, 你无权选择谁能看到他们, 所以没有办法锁定你的潜在客户.

这些都是核心优势 社交媒体广告, but the biggest advant年龄 may be the low cost of doing it on Facebook, Instagram, and Twitter. 通过广告,你可以根据人们的位置定位他们, 年龄, 教育, 利益, 生活方式, shopping habits and even the device they use to access social media, 这种类型的广告已经迅速成为 营销人员的最喜欢的.

当一场运动结束时, you can analyze it and see who eng年龄d with it the most and customize your buyer persona based on those results. 监控Facebook广告评论 can give you an insight into what objections users have about your products while a timely response to them can save your brand’s face and spark eng年龄ment.

远离原生广告, social media also has integrated stores where you can sell your products directly. 用Instagram和Facebook购物, 你可以列出要出售的产品, 直接销售他们,并管理您的航运.

The whole process makes it easy for people to discover your brand and 完成购买都在一个平台上. That is a huge advant年龄 of social media stores since you’re going to your clients, 而不是让他们去找你.

浏览智能手机

During the pandemic, the global social commerce market estimated an increase at a rate of 31,4%太阳集团城娱8722相信,它只会继续增长. A great tip is to personalize the experience by using custom fonts, colours, and chatbots.

Make the experience easy and simple and include frequently asked questions about your products, 支付服务,以及你的产品描述中的装运.

客户不会讨厌客户服务

Social media has revolutionized customer service since it gave customers a direct line of communication with brands, 同时也是他们公开表达不满的平台, 知道这一点会让他们更快得到结果.

使用情感分析,你可以调查态度 在社交媒体上宣传你的品牌. By gathering the mentions of your business online and looking at drops in sentiment, 你可以快速应对任何可能的危机.

Seeing how people expect brands’ social media to function as a platform for customer service, 你必须确保为他们提供积极的体验. 一定要及时回答他们的问题, 使用自动化工具可以帮助哪些方面.

If you get the same type of questions a lot, include the answer to them in your automated responses. You can even go a step further, and create a FAQ page that answers all inquiries in detail.

Aside from speed, the second most important thing is the end result. Make sure your customer support team has access to your social media so that they can provide your audience with real answers, 而不是你的社交媒体团队告诉他们一个电话号码, 或者电子邮件地址.

Your customer support on social media doesn’t stop at private mess年龄s. You should also answer all your public mentions – the positive and negative ones. 这种做法可能看起来很乏味, but research shows that when companies eng年龄 and respond to their audience on social media, 这将转化为消费者的支出 增加20%至40% 与该公司.

Since quality customer support has such a great impact on your audience, it’s only natural that you should invest in this department and coach them on how to best handle different situations they may encounter.

最后一条建议是将你的个性融入其中. Don’t be afraid to stray from the usual cookie-cutter responses and add a bit of warmth into your communication with the audience.

结论

Social media opened up a lot of possibilities for brands to connect with their audience and it would be a shame to waste them. 看到大量的人已经在使用这些平台, it is only natural that you would post content there and promote your brand.

创造忠实的粉丝基础, spreading awareness about your brand and increasing revenue are all attainable goals social media can help you achieve.

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佩特拉·奥达克是 更好的建议, a simple yet incredibly powerful proposal software tool that helps you send high-converting, 基于web的商业建议在几分钟内完成. She's a solution-oriented marketing enthusiast with more than 5 years of experience in various fields of marketing and project man年龄ment.